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Some Topics On Argumentative Essay
Wednesday, August 26, 2020
Sphe 315 Essay Example
Sphe 315 Essay Propelled Training Methods Casey Cousins SPHE 315 Professor Moore American Military University September 2, 2012 I will depict in detail that looks into different muscle building draws near. In weight preparing there are various methodologies you can remove, in figuring out how to construct muscle consummating that constitution you so gravely need. The four diverse preparing techniques I will investigate today will be, Super Sets, Forced Reps, Pyramid System, and Periodization. Each propelled preparing technique improves your general wellness objective one way or the other. First we will discuss the overly set preparing strategy and how it impacts the body with regards to preparing. As per http://www. livestrong. com/article/143669-superset-exercise programs/#ixzz25MwKZX7s A superset is a propelled weight preparing strategy or power method. Force is a significant factor for proceeded with progress and results. Propelled preparing methods, for example, supersets take your exercise to a more significant level without including more volume. A superset is a few exercise sets performed following the other with as meager rest as conceivable in the middle. Fuse supersets into your exercises and siphon some new vitality into your daily schedule. An enemy superset is performing two activities consecutive for restricting muscle gatherings. A rival muscle moves the joint in the contrary way of the agonist muscle. Instances of contradicting muscle bunches incorporate quads/hamstrings, chest/back and biceps/triceps. Set up your superset stations preceding beginning the exercise so you can move starting with one exercise then onto the next with no rest. We will compose a custom exposition test on Sphe 315 explicitly for you for just $16.38 $13.9/page Request now We will compose a custom article test on Sphe 315 explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom article test on Sphe 315 explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer For the chest and back, perform free weight chest presses quickly followed by twisted around hand weight lines. Leg expansions superset with leg twists will hit the quads and hamstrings. To polish off the exercise, perform hand weight twists with skull smashers. This foe superset exercise hits all the significant muscles. (Livestrong) The Superset is a phenomenal power strategy for fat misfortune as well as for muscle working also. The Superset is a basic essential idea. You will perform two activities
Saturday, August 22, 2020
Strategic Management and Strategic Competitiveness Research Paper - 3
Vital Management and Strategic Competitiveness - Research Paper Example This paper represents that globalization is the way toward improving the intelligence of the social, political relationship, social, budgetary monetary and joining of business sectors that are activated by the advancement of innovations in the correspondence and transport division simultaneously changing exchange. Globalization along with the unrivaled change in innovation has prompted a debilitating of the outskirts from the States control. There is an expansion in the volume of stogie and cash at a disturbing rate which murders the tobacco business. Counterfeit tobacco items are pirated into the State by sorted out crooks. There are different systems of organizations, individuals, and gatherings who dodge assessments and sovereignties to get phony cigarettes which appear to be like the certifiable items. Thus, they exchange like some other companyââ¬â¢s items henceforth executing the income gathered by the organization. The items sold by these bootleggers cost a lot of lower tha n the real items. With globalization and innovative change, the items can be structured as it were, that one can't separate them certifiable items. The assessments can be maintained a strategic distance from effectively with counterfeit documentation which can be mistaken for the genuine records. Utilization of the mechanical association model and asset based model by Marlboro firm to gain better than expected returns should be possible in different manners. To begin with, with the use of the mechanical association model, Marlboro firm can utilize unions with different cigarettes makes to frame an affiliation like a cartel. Since the composed coordinate more with other close rivals in the tobacco business, this will lessen the likelihood of the cooperation to lift the incomes of the firm. Additionally, the firm can likewise utilize its asset based model by separating their items and making it known to the clients about the veritable items and how to isolate from the phony items. Eve rything necessary are the interior assets of the organization to execute procedures that can undoubtedly diminish instances of pirating. Also, the administration administrative controls can be joined forces with, by the organization by having operators or investigators who can draw a reasonable line among phony and certifiable items.
Tuesday, August 18, 2020
The 2014-15 Common Application is here!
The 2014-15 Common Application is here! The 2014-15 Common Application is here! The 2014-15 Common Application is here! Its that time again! All the college applicants and admissions-essay-writing lovers around the world (because there are so many of you) will be excited to hear that the 2014-2015 Common Application is now up and running. This years online Common App went live this morning, and we were thrilled to see the five Personal Statement essay options from last years application reappear, as promised. The Common Apps basic formatting rules from last years revised application also still seem to apply. Students essay responses will be pasted into a text box (no attachments) that will accommodate up to 650 words with special formatting limited to bolding, italicizing and underlining. Here are the instructions for the Personal Statement as presented in the Common App: The essay demonstrates your ability to write clearly and concisely on a selected topic and helps you distinguish yourself in your own voice. What do you want the readers of your application to know about you apart from courses, grades, and test scores? Choose the option that best helps you answer that question and write an essay of no more than 650 words, using the prompt to inspire and structure your response. Remember: 650 words is your limit, not your goal. Use the full range if you need it, but dont feel obligated to do so. (The application wont accept a response shorter than 250 words.) For a listing of the five essay options and tips for how to approach each one, visit our Guide to the 2014-15 Common Application Essay. In addition to the Personal Statement, also be on the lookout for the supplemental essays for each school, some of which have already been released, and some of which will become available over the course of the next month. So far, supplements for schools like Brown, Duke, Vanderbilt and Lehigh are already available. For a full list of the schools whose applications are currently live through the Common App, log into your account and click here. And be sure to check frequently for additions to the list. Nothing is more valuable in the college essay process than time, and the sooner you identify the prompts you need to answer, the sooner you can get those wheels a turning, and those fingers flying over the keys in strokes of mad genius. So good luck, 2014-15 applicants. Were here if you need us! Get help navigating the 2014-15 Common App. Call for more ways to get ahead. Read our guide to the 2014-15 Common App Essay. About CEA HQView all posts by CEA HQ »
Sunday, May 24, 2020
Achievement of Desire by Richard Rodriguez Free Essay Example, 1500 words
The student therefore perceives himself to be what others expect him to be. Within the educational setting in which the student learns, the teacher can be described as the fundamental source of educational authority. Students are always expected to remains focused on the teachings provided by their teachers. The information which teachers provide to the students remains unquestionable as the students are expected to follow the teachings of the teacher. This element becomes a significant aspect in determining the contribution of the teacher in the success achieved by the student. The academic success becomes determined by the performance of the student in the assessment tests undertaken through examinations. Though many individuals perceive this as a true measure of academic success, this remains a rather elusive measure which seeks to estimate understanding of concepts taught in class. As students grow physically, they learn different things through becoming critical thinkers and assess different educational matters in an objective manner. This enables the student to deviate from the bondage of being guided by ideologies generated from the observations made within the social environment, to having individuals thoughts generated from analysis of different elements. We will write a custom essay sample on Achievement of Desire by Richard Rodriguez or any topic specifically for you Only $17.96 $11.86/pageorder now The aspect of self-understanding becomes clearly defined and the students become capable of making independent decisions, which are not dependent of the childhood perceptions. The element of critical and objective thinking becomes ingrained into the mind of the student, initiating a transformation in the thoughts of the individual. The previous perceptions which defined the individual become changed and the understanding of the student changes. The relationship existing between the teacher and the student becomes enhanced through the creation of an element of mutual humanisation. The enhanced teacher-student relationship remains a fundamental aspect defining the aspect of education banking. The teachers commonly engage the students in critical thinking an aspect which enables the generation of different perceptions. This results from the increased struggle which becomes a defining element for students seeking to alienate themselves from constricted thinking, based on their background. The educational goals which are established through other social expectations become forgotten and the teacher induces a critical thinking element into the student. The educational banking aspect becomes replaced with the existing challenges which face humans and these become the sources of self-understanding.
Wednesday, May 13, 2020
The Fundamental Concept of Innovation and Organizational Strategy at FedEx Free Essay Example, 2250 words
FedEx is faced with a lot of opportunities, threats, and challenges that require much analysis and action. Innovation is a very important ingredient that ensures the success of operations in the present business world (Hill, 2010). In this regard, FedEx has always been at the forefront in seeking means and ways of creating value and differentiating its services from those of the competitors in the market. It is much imperative to realize that the success of FedEx over the years has always been hinged on the various aspects of innovation instituted by the organization. Indeed, innovation is at the core of the organization and the future success of the organization still largely depends on its strategies with regards to innovation. Through its effective human resource management program, the organization has always ensured that employees are the most critical asset of the organization. This is actually important considering that FedEx is a service provider corporation where the employ ees play a great role in the operations. Through the effective employee management policy in place, there has always been the development of new products and services through brilliant ideas from the employees (Birla 2005). We will write a custom essay sample on The Fundamental Concept of Innovation and Organizational Strategy at FedEx or any topic specifically for you Only $17.96 $11.86/pageorder now The culture of innovation at FedEx was created by its very founder Fredrick Smith. Currently, all employees at FedEx are tasked with finding new ways through which customer satisfaction can be enhanced by the organization. There is indeed much opportunity to be realized in this regard. Considering the thousands of employees the organization has across the world and the diversity of these employees, it certainly implies that there is much opportunity for innovation with respect to the employees of the organization. The FedEx institute of technology is one of the most effective ways through which innovative ideas can be developed in the corporation. The institute focuses on science, business, and industry-sectors which FedEx effectively seeks to maximize.
Wednesday, May 6, 2020
Bernard Lawrence Free Essays
Bernie Madoff was born on 29th April, 1938 in New York. His parents were Jewish, namely Ralph and Sylvia Madoff. In 1956, he had graduated from the Hofstra University where he had studied political science. We will write a custom essay sample on Bernard Lawrence or any similar topic only for you Order Now He then became a plumber, and later on founded the Madoff charitable Foundation. His career in the investment field began after he married Ruth Alpern, his high school sweet heart, who worked at a stock exchange market in Manhattan. In 1960, he founded the Bernard L. Madoff Investment Securities LLC, (now NASDAQ) and has ever since acted as its chairman until he was arrested. Before the discovery of the fraud, Bernard L. Madoff Investment Securities seemed like the kind of firm that every stock broker would want to work with. The investors and the employees all believed in Bernie. It was for this reason that he was appointed as the chairman of NASDAQ, and was also appointed to industry channels by the SEC. Madoff is said to have been a philanthropist who worked with many nonprofit institutions. He was a man of great influence, and many people had entrusted him with their wealth. Madoff is known to have committed the biggest fraud through a Ponzi plan which he had carried out for at least 20 years. He confessed his crime to his sons, Andrew and Mark last year. This is an essay covering Madoffââ¬â¢s, big Ponzi plan that led to his incarceration. (Lenzner) The Ponzi plan Even as Madoff was still in studying law at Brooklyn Law School, he was in involved in the securities business. On of his first investments was with a company, called the Electronics Capital, where he had invested $200. According to what the SEC disclosed, his stocks had grown from the original $200 to $16,140. At that time, this was a lot of money, and this must have captured his interest in the securities market. His scheme to get involved in illegal operations to make more money must have been in his mind for some time. This is because in the 1990s, Madoff would boast to some of his investors that he was using a different strategy from the split-strike conversion method. This must have been what led to the fraud. An investigation revealed that there were clues in his office, but it was very hard to catch him. For example, there was an IBM server, and an AS/400 which dated from as early as the 1980s; reports said that it was so old, that some information was keyed in by hand, but Madoff was reluctant to have it replaced. This machine is said to have been the centre around which the fraud was schemed. Thousands of statements that were printed from it revealed trades that had never been made. (Bandler etal) According to those who played roles in the early electronic trading and the company, Madoffââ¬â¢s company was successful only in the 1970s and the 1980s. They further said that the success could only be attributed to the fact that his security business was the first to have used the electronic software to trade stocks. He was also able to attract many consumers because the software was not only cheap, but also fast. Instead of taking a fee for trading stocks like the NYSE did, Bernie paid some firms like Charles Schwab a few dollars a share for every order they made. Though the software used by Madoff, his company had the expertise to hedge the risk that resulted form the imbalance in the buy and sell orders and hence were able to preserve its profit. This means that even if he paid the client, he still remained with enough money to make a huge profit. During the early 1990s, his firm had succeeded, in that it was responsible for executing at least 9% of all the stocks traded every day at the NYSE. His firm specialized in trading other shares from big companies outside the exchange. In the history of trading stocks, no other company could outdo NASDAQ, which got its advantage from the use of electronic means. He was respected among his peers, except those of the NYSE, who likened his orders to kick backs. They viewed Madoffââ¬â¢s trades as shabby, but they had no way to prove any illegal activities. The payments that he paid for the orders were all legal, and Madoff ensured that they remained so. NASD and SEC insisted that the securities industryââ¬â¢s self regulated body bring together a panel to investigate NASDAQ. Being the chairman NASDAQ, Madoff challenged his investigators by suggesting that they go ahead to include witnesses in the panel. He was able to talk himself out of the problems that could have possibly befallen him. (Bandler etal) He successfully talked the investigators into his line of thinking. In fact, some of the members in the panel said that he was not pushy during the interrogations. Although his main aim was to protect his business, he never suggested that in any direct way. He was just determined to make the panel ââ¬Å"understandâ⬠the way his business operated. At the end of it all, Madoff prevailed. He had managed to convince the panel that his practice of offering payments was all the same as that applied by the Wall Street. Things however changed in 1997, when the rules that governed the trading spreads changed. That year, they were slashed from 12. 5? a share to 6. 25? , and later on in 2001, dropped to just a penny. NASDAQââ¬â¢s profits started decreasing. Madoff was able to continue committing his fraudulent acts because he now started marketing his investment business by convincing people through word of mouth. Those who learnt of it spread it to their friends. It became a private club, and Madoffââ¬â¢s plan not wanting to admit new members, attracted even more attention from those who knew of it. His private investors were urged to keep quiet, and not to mention the matter to an outsider; if they did, they risked losing their investments. In spite of his efforts to keep his investments secret, they somehow surfaced, but he was determined to keep covering up any act that would arouse suspicion. Two publications that were directed at arousing suspicion on Madoffââ¬â¢s operations went ignored. Even the employees who worked within the organization ignored them; after all, they had no clue of what was going on. It later turned out that Madoffââ¬â¢s illegal investments were interfering with the legal ones. In fact, during the trial, Madoff admitted hat he transferred millions of dollars from his fraud businesses in London to his legal firm in New York. His fraudulent schemes were so complicated; it is said that it would not be easy to understand his operations in details. He also lied to defend or cover up his acts. For example, in May 2006, he was interviewed by the SEC, and asked whether the equities were traded in Europe, he admitted that they were. The truth was that he always said that he had several trades in Europe, whenever he could not explain the nature of the businesses. There were also no equities being traded in Europe. In many occasions, Madoffââ¬â¢s lies paid him off. Madoffââ¬â¢s accomplice Although Madoff was the mastermind schemer, he obviously had an accomplice. Employees confessed that Frank DiPascali, acted as Madoffââ¬â¢s deputy and was responsible for running the business on the 17th floor, the floor where Madoffââ¬â¢s office was. A former trader said that the he was aged 33, but people neither knew what his work really was, nor his title. One employee said that, ââ¬Å"Everyone knew he was a big deal, but he was like a shadow. â⬠(Bandler etal) DiPascali, when arrested, showed his involvement in Madoffââ¬â¢s plan when he started to negotiate a plea deal with federal prosecutors. He offered to uncover the whole scheme and to name names, in exchange for a reduced sentence. However, he had no evidence that there were other family members involved in the Madoff scheme. DiPascali was the facilitator of Madoffââ¬â¢s schemes. He admitted to have manipulated phony returns on behalf of several major investors in Madoffââ¬â¢s business. Some of them include Frank Avellino, is said to have been running the ââ¬Å"feeder fundâ⬠and Jeffry Picower, who had to shut down his foundation as it was affected by the losses associated with Madoff. For example, if one of such important clients earned more money on other investments, Madoff would tell DiPascali, who then fabricated a loss with the motive of reducing the tax bill. In my opinion, I would ay that the United States was able to produce such a person as Madoff because besides the fact that he had strong connections, his firm was performing well enough; in fact it offered job opportunities to Americans, while in many ways contributed to the economic development of the United States. Madoff was also able to cover up his shoddy operations effectively, protecting himself from the authorities. An example of such an instance is when he was able to defend himself from the panel in 1991 during the investigations. (Paltrow) He had a clever way to get himself out o trouble. The fact that most people knew him as a philanthropist was enough defense, at least to the mercies. His generous acts like giving donations were just for show, including his donations to the 2008 presidential campaigns, where he funded both candidates. The Madoff case was one of the hardest to be completely uncovered, given that it had been schemed for at least 20 years. It could also be enough reason that Madoff was a clever man since he was able to commit the fraud on his own. If Madoff could have had more funds to pay off his investors in December, then he would have been able to carry on with his Ponzi scheme. His scheme has led to the collapse and closure of several organizations that had invested in his operations. Works cited 1) Bandler J. Varchever N. (April 30, 2009) Ho How to cite Bernard Lawrence, Papers Bernard Lawrence Free Essays Describe the three types of illegal behavior alleged allegations against Mr. Madoff and for each of the behavior explain why it is illegal or unethical in the conduct of business? Ans) Bernard Lawrence Madoff was a stock broker, investment advisor and the non executive chairman of the NASDAQ. Bernard has been found guilty for 11 federal crimes for which he has been sentenced to imprisonment for 150 years and had to pay $170. We will write a custom essay sample on Bernard Lawrence or any similar topic only for you Order Now 179 billion as a penalty. He was convicted for 11 federal crimes which included security fraud, money laundering, perjury, theft from an employee benefit plan, wire fraud and mail fraud. In order to further clarify three of the crime would be explained in details which are as follows: Money Laundering: Bernard Lawrence had been convicted for 2 International money laundering crimes. He had been using the money of his investors for his own purposes and was showing false accounts. His company was convicted of tax evasions and taking advantage and showing false accounting in his books. This is a serious crime in the whole world as this is a way of misinterpreting and misleading the investors and the government officials. This is an unethical business practice because it refers to concealing important details of the business from the various stakeholders and thus taking undue advantage from that. The companies seem to misguide the public and the government and save million dollars by evading taxes and buying assets from the money that they have actually stolen from the investors. Securities fraud: The victim was convicted of securities fraud where he was guilty of doing illegal sale and purchase on the trading floors. He had broken various securities laws and embezzled millions of dollars. This is an illegal practice because the investors by doing so start manipulating the stock exchange and the stock prices. This is considered a crime because by this the stock prices can be over stated or understated which would harm the small investors. Theft from Employee benefit plan: He was alleged of stealing $10 million from the pension fund assets. This is a plain act of stealing where he took the money that was the right of 35 labor unions. Due to this the labor union would not have been able to get the money that was basically their right by law. (Voreacos, 2009) Question 2: Name three types of parties who were impacted by the practices of Mr. Madoff and describe how they were impacted? Ans) The scandal had impacted the lives of various people which included people from all walks of life. From various celebrities to huge investment companies and banks have had an impact on their balance sheets due to the scandal. Some of the parties involved were: Universities: Various universities and schools which include the New York University and Maimonides school had invested their idle funds with the company which they lost due to the scandal. Investment Funds: Various investment funds had their assets managed by the company. The investment companies lost the money that they had invested with the investment fund of Lawrence Bernard. Various investment companies had even bought the shares which brought them loss of billions of dollars. Charity organization: A lot of Non profit organizations and charity organization of celebrities and other people had invested the charityââ¬â¢s money. The charities had to lose billions of dollars due to the fraud as they did not get their invested money back. (Madoffââ¬â¢s Victims, 2009) Question 3: Describe three business safeguards that may have prevented the harm caused by Mr. Madoff? Ans) The ponzi scheme was a major negligence from the respective authorities. The SEC authorities did not have complete check over various factors due to which people had to face losses of millions of dollars. Some of the ways the debacle could have been prevented are: Strict policies from Securities Exchange Commission (SEC): This scandal had been in practice for almost over a decade but was not detected by the SEC. Thus the SEC was not too active in its practices. The organization was giving a high return which was an unusual activity. Thus in such an abnormal situation SEC should have been more diligent and transparent in fulfilling its duties. If there had been cross checking of the accounts and financial transactions this loss could have been prevented. Transparent practices by the external auditors: It is something very pungent that such a massive scandal had hit the financial world despite of the strict financial standards and the constant audits by the licensed auditors. The external auditors would have to be more ethical and transparent in their activities. If they would have identified small symptoms of unethical practices to the state earlier, millions of dollar could have been saved. Forensic Accountants reactive attitude: The forensic accountants have been silent over the issue until it was the news all around the world. The forensic accountants are trained to identify any sorts of fraud symptoms in the economy. There was a reactive approach by these accountants which caused this fraud to go on for too many years. The forensic accountants could have prevented the loss by actively reporting them on time. (Herrerra, n. d. ) Question4: Describe three ways the private investors could have prevented themselves from risk? Ans) The investors could have been prevented from the debacle by knowing the investment practices and the basic rules of investment. Generally the investors are not aware of the practices due to which they are not able to identify if the investment is done in the right manner. Second, the loss could have been prevented if the investors have been careful in selecting the investment company. The investors would have been saved if they would have not selected the company for investment. The investors could have managed their funds properly by not investing huge amount in just one avenue. The risk could have been mitigated if they had invested at various avenues due to which they would not have to bear such a huge loss. (Herrerra, n. d. ) Question5: Describe three legal actions that possibly may be brought against Mr. Madoff under criminal or civil law? Ans: Mr. Madoff had been convicted of 11 serious federal crimes to which he was sentenced to imprisonment for 150 years. The three legal actions against him are as follows: Securities fraud: 20 years of imprisonment with 3 years supervised release. Along with this there would also be a fine of $5 million or twice the gross gain or loss from the offense. Money Laundering: 10 years of imprisonment with 3 years of supervised release. These would also be a fine of $250,000 or twice the gross gain or loss from the offense. Perjury: 5 years of imprisonment with 3 years of supervised release. These would also be a fine of $250,000 or twice the gross gain or loss from the offense. (Department of Justice Press Release, 2009) References Department of Justice Press Release. (2009, March 12). Retrieved June 7, 2010, from Federal Bureau of Investigation New York: http://newyork. fbi. gov/dojpressrel/pressrel09/nyfo031209. htm Herrerra, C. (n. d. ). Ponzi Schemes and Forensic Accountants. Retrieved June 7, 2010, from Accounting Sites: http://www. bellaonline. com/articles/art49196. asp Madoffââ¬â¢s Victims. (2009, March 6). Retrieved June 7, 2010, from The Wall Street Journal: http://s. wsj. net/public/resources/documents/st_madoff_victims_20081215. html Voreacos, D. (2009, March 11). Madoff Criminal Charges: Summary of the 11 Counts Against Him. Retrieved June 7, 2010, from Bloomberg: http://www. bloomberg. com/apps/news? pid=20601087sid=a6Osnj. SoYdMrefer=home How to cite Bernard Lawrence, Papers
Monday, May 4, 2020
Business Model Needs and Wants
Question: Discuss about the Report for Business Model for Needs and Wants. Answer: Business Model This transcript helps to understand the Business Model as a concept that helps the company to reach the market with their products and services that requires from the changing scenario of the environment, the times and the competitive nature of the business and the market to innovate with disruption. This means that the existing business model to be changed with adoption of new technologies or the reframing and making certain changes to the business model with newer offering that suit the business needs and helps to satisfy the customer needs and wants. The Theory of Business Model This business model theory in this transcript provides the methods and the ways that the companies follow in renovating the business model through the disruption of the existing business model. This business model theory that with introduction of new methods and the technologies to reach the needs of the business and the market that help approach the customers by re inventing them with their business model. This with the strategies, the tactics and the methods with usage of the digital technology or new offers that disrupts the old business model creating new business model that is critical to the success of the company. Recent business model disruption The model regarding the recent disruption here in this transcript provides the example of the Fairfax that the company used in the recruitment industry that has transformed the industry with the innovation using the new technologies that helped to disrupt the old traditional business model with the usage of internet technology that helped them to reach the market. Their software helped the recruiters to reach the suitable candidates required for the job and the job seekers to get the jobs suitable for them without the need to go through the hassles of reaching the recruiters for the jobs they were seeking. This digital technology helped recruiters and job candidates to approach each other through digital platform provided by Fairfax that was the business model they invented with the disruption of the old traditional model. Business Models Comparison The need for the companies to develop new business models that are the traditional and the existing business models with that of the new business models with the use of digital technology or with offerings that helps to develop the new business model is crucial to the success of the company. However, this business model disruption always does not provide for companies a success as this needs to design based on the customer needs and satisfaction that for the company is critical for the success. Business Models for Future This transcript helps to under the requirements of the business models that require with change in the environment, the times and the markets demand the changes with disruption of the business models that is logical for the companies to undertake for the sustenance of their business. This gives a fact that future business models needs to account for the disruptions that are critical to the needs of the business.
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